Did You Know? Vertical Videos Aren't Just for TikTok

Vertical video is often associated with entertainment platforms, but it has become a standard format across nearly every stage of the customer journey. Businesses investing in corporate video production in Singapore now plan for vertical formats just as seriously as traditional horizontal video, since audiences increasingly watch content on phones held upright.

Mobile Viewing Habits Have Changed Everything

Most people scroll through social feeds, messaging apps, and even websites while holding their phone vertically. A horizontal video forces viewers to either turn their phone or watch a small, letterboxed version of the content, both of which reduce engagement compared to a video formatted for the way people are already holding their device.

Vertical Video Extends Beyond Social Media

While platforms like Instagram Reels and TikTok popularized vertical formats, the format now appears in email marketing, WhatsApp business messages, and even some website designs. A video production company in Singapore that plans for multiple aspect ratios during a shoot can deliver content that performs well across all of these touchpoints.

Filming for Vertical Requires Different Framing

Vertical video isn't simply a horizontal video cropped down, it requires different composition choices from the start, such as tighter framing and centered subjects, to make full use of the frame. Planning for this during the shoot itself produces far better results than trying to crop existing horizontal footage after the fact.

Events Benefit From Vertical Coverage Too

Event videography in Singapore increasingly includes vertical coverage specifically for social sharing during and after an event, allowing attendees and organizers to post content that displays properly on mobile feeds without any awkward cropping.

Frequently Asked Questions

Should every video be filmed in vertical format?

Not necessarily, but planning for both vertical and horizontal formats during a single shoot ensures the content works well across every platform where it might be shared.

Can horizontal footage be converted to vertical afterward?

Sometimes, but the results are often less effective than footage filmed with vertical framing in mind from the start, since important details can end up cropped out.

Does vertical video look less professional than horizontal video?

Not at all. When shot and edited well, vertical video looks just as polished and professional as any other format, and it's increasingly expected by mobile audiences.

Ready to Reach Audiences Wherever They Watch?

BFRAME plans every shoot with multiple formats in mind, including vertical video for mobile-first audiences. If you're planning your next corporate video or event in Singapore, reach out to BFRAME to make sure your content performs everywhere.